{"product_id":"beta-carotene-3000-mcg-10000-iu","title":"Beta Carotene (3,000 mcg \/ 10,000 IU)","description":"\u003cp\u003eBeta carotene is the pigment that makes a carrot orange, and it is named for the carrot — \u003cem\u003eDaucus carota\u003c\/em\u003e — by the chemist who first crystallized it in 1831. Structurally it is two molecules of vitamin A joined end to end, which is the whole point of it. The body cleaves the bond as needed.\u003c\/p\u003e\u003cp\u003eThat conversion step is what distinguishes beta carotene from preformed retinol. Vitamin A is fat-soluble and accumulates; beta carotene is converted on demand, and the enzyme responsible slows down as stores fill. The result is a provitamin source that supports normal vitamin A status while the body governs the pace. Vitamin A plays a role in normal vision, normal immune function, and the maintenance of healthy skin and mucous membranes.\u003c\/p\u003e\u003cp\u003eBeta carotene is also a carotenoid antioxidant in its own right, quenching singlet oxygen and helping protect lipid membranes from oxidative damage. It is fat-soluble, which is why this is delivered in a softgel — take it with a meal containing some fat, or absorption suffers.\u003c\/p\u003e\u003cp\u003eHypoallergenic, with no diluents, binders, or fillers.\u003c\/p\u003e\u003cp\u003e3,000 mcg RAE (10,000 IU) · Available in 60 softgels\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThese statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ecological Formulas","offers":[{"title":"Default Title","offer_id":44225638891623,"sku":null,"price":15.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/foundationlabs.us\/products\/beta-carotene-3000-mcg-10000-iu","provider":"Foundation Labs","version":"1.0","type":"link"}